Interesting factoids from the first speaker:85% would pick a brand if it was more green (environmentally friendly), and 90+% would pay more. 

David Pogue gave a talk on the power of simplicity. His recommendations: pre-sweat the details, count the taps (like Palm), and that simplicity sells. He gave iPod, iPhone, Tivo, and Wii as examples.  On that note, if you're at AIIM, come by our booth to win a super-simple Wii (and also see how simple it is to annotate documents on the web).

Had to leave before the Google guy got started, but I think Rick's going to blog about that