Friday, April 11, 2008 1:19 PM
by
loufranco
RTC Events
If you are in the Springfield, Massachusetts area, you might want to check out the RTC. Today, I attended an event that they put together, called Breaking Through: IT-Enabled Business Opportunities. The next one builds on some of the ideas in it, and is on Social Networks (May 2nd).
Paul Gillin gave the keynote about the new influencers (bloggers, online-communities and social networks). He offered some examples as inspiration for trying to use these phenomenons as an alternative to mass-media and traditional advertising based campaigns (Will it Blend). He also gave some examples of what the new influencers can do if you get things wrong (AOL Hell), and what you can do if it happens to you (respond quickly).
The panel brought together some IT executives to talk about key IT trends. On the ECM Imaging front, many of the participants mentioned Document Imaging as a key initiative. Drivers for that included increasing productivity, cutting costs (and paper), collaboration and a key issue was searchability of the resulting repository.