Friday, March 07, 2008 10:19 AM
The first thing I did at AIIM was to attend the second day keynote with David Pogue and Matthew Glotzbach.
David Pogue really entertained well. I enjoyed his wordless slides and entertaining banter. However, I didn't take away much from his presentation.
Matthew Glotzbach on the other hand was not nearly as entertaining but was much more informative. In particular, I was really impressed with his demonstration of Google's excel clone. I've used it a bit in the past and was left unimpressed. At the time I didn't realize that it is just loaded with intelligent features based on google search technology. It can dynamically generate cells based on google querys as well as infer cell values. I think just about anyone can see how hugely useful this could be.
We saw an overwhelming amount of interest at AIM. Our booth was constantly swarming with people. Our WII giveaways were also a huge hit. Eric really came through on grabbing them up before the show. This was my first time being in a booth at a tradeshow. Being able to talk to customers as well as people interested in purchasing our ECMi toolkit was really interesting. It was a big change in perspective to meet customers in person and hear about their needs.
Hearing the keynote speakers talk about similicity really cemented the idea in my head. When I was talking to customers it was obvious that what they really wanted was to be able to build and deploy custom apps as quickly and easily as possible. The overarching message I got from AIIM was clear: Simplicity is Key.